Sahil Aggarwal raised nearly $30 million for Rattle after a 2021 launch and saw the startup valued at more than $100 million the next year. [1] Then generative AI automated the administrative work the product sold. "If two engineers can reproduce your entire product in a matter of a few weeks, then you deserve to be killed," he told the Wall Street Journal. The Currency reprinted the lede.

He said bolting AI onto the old product felt like attaching an engine to a horse-drawn carriage. [1] "You have to burn the ships and start from the ground up." The paper's Saturday feature already treated software firms burning old products as a company-level reinvention. This brief is the sentence.

A kill line is not a sector wipeout. KPMG's Saturday note says the apocalypse panic has already settled into compute. Aggarwal's Saturday record is one founder agreeing his product deserved to die. That is enough for a brief. It is not a funeral for software.

Rattle specialized in administrative automation, the work generative models now do in a prompt. [1] Aggarwal said he arrived at complete overhaul because bolting AI onto the old product failed. The Currency paywalls after that lede. Saturday's usable record is the valuation, the raise, and the two-engineer sentence. A company that deserved to be killed is not a sector that already died.

-- THEO KAPLAN, San Francisco