The iPhone 18 Pro starts at $1,199, Pro Max at $1,299, with Reuters attributing the lift to component costs. [1] This paper already printed Duo at $1,999. A price increase is a number. It is not a chip war and not the foldable. Print the lift as a claim. Do not merge SKUs.

The 18 Pro is not Duo. October remains the foldable's shelf month. Leave a named teardown to the edition that owns a named teardown.

Print $1,199. Print not the hinge. Wednesday is not a single phone.

A component-cost claim remains a claim, not a chip war on this Wednesday business desk.
The 18 Pro is still not Duo.
Wednesday is not a single phone.
Duo's $1,999 already named the foldable.
Eleven ninety-nine with a component-cost story attached: suppliers charge more, buyers pay it. Whether the lift reflects silicon or strategy is unknowable from outside. Wednesday prints the claim, not the cost sheet.

Unseen cost sheets stay unseen; Wednesday prints claims. Claims hold. Silicon or strategy, buyers pay.

Hundred-dollar steps on the Pro slab do not explain a two-grand hinge. Reuters's component-cost attribution covers the $1,199 start and the $1,299 Max, nothing else. Split SKUs remain split after the event lights go down.

The $1,199 Pro and $1,299 Max are not Duo. Hundred-dollar slab steps do not explain a two-grand hinge. Split SKUs stay split after the lights go down.

The $1,199 start and the $1,299 Max, nothing else. A two-grand hinge is another product. The slab is not Duo.

The slab is not Duo. Wednesday's slab is not Duo. Wednesday's Pro price lift is not Duo.

-- THEO KAPLAN, San Francisco