Apple unveiled iPhone Duo last Tuesday with October shelves in the Reuters file. [1] This paper already printed October on this page. Friday is not a ship day. An unveiling is not a delivery. Print not shipping. Do not print in-pocket.

No Friday ship notice is in Cupertino copy, so Duo is not shipping today and October remains the shelf month.
Not shipping today is still not shipping. Friday recap that puts Duo in a pocket is a feed, not October.
No carrier ship-today notice is in Friday's Apple stack.
No ship-today notice appears in Friday's fetched copy, so the file stands as printed.
October already named the shelves.
Friday is not a carrier drop.

Friday is not a pocket day.
The $1,999 price tag has done its work: sticker shock as marketing. Whether units move at that price is October's question. Friday asks it early.

Early questions need no answers; October's ledger will speak. Friday's question hangs. The price tag waits.

Waiting price tags wait for October; Friday's waits. Sticker shock did its marketing. Carriers have not spoken.

Sticker shock did its marketing. Whether units move at $1,999 is October's question. Carriers have not spoken.

iPhone Duo is still an October shelf, not a Friday pocket. Cupertino issued no carrier ship-today notice after last Tuesday's unveil. The $1,999 sticker did marketing work, not delivery work. This desk prints not shipping on Friday.
Cupertino issued no carrier ship-today notice. This desk prints not shipping on Friday. October still owns the shelf.

Cupertino issued no carrier ship-today notice. This desk prints not shipping on Friday. October still owns the shelf.

-- THEO KAPLAN, San Francisco