Technology

The 18 Pro Is Not the Foldable

TL;DR

Reuters filed 18 Pro beside Duo at the Ternus event; Sunday still has two products, not one.

MSM Perspective

Reuters filed a pricier foldable beside 18 Pro. Sunday does not merge them.

X Perspective

Feeds treat the event as one phone.

Reuters filed a foldable iPhone pricier than 18 Pro at Ternus's first event. [1] This paper has been printing 18 Pro as not the foldable. Sunday still has two products. A slab is not a fold. Print two names. Do not merge them.

No Sunday merge of 18 Pro and Duo is in Apple copy, so two products remain two products and a slab is not a fold.
Two products are still two products. Sunday recap that merges 18 Pro into Duo is a feed, not Reuters.
No single-SKU merge is in Sunday's Apple stack.
A missing merged SKU is filed as missing, not imagined.
Reuters already named two products.
Sunday is not a single phone.

The foldable remains Duo.
Two SKUs, two prices, two months: Apple's fall is a staggered rollout by design. September belongs to the 18 Pro. October belongs to the foldable. Sunday sits between announcement and arrival.

Staggered rollouts split attention by design; September and October each get a phone. Sunday sits between. Both months hold.

Two SKUs, two prices, two months. September already has the slab. October still has the hinge. Not a single phone.

Ternus left two products on the table, and Sunday merged none of them. 18 Pro is still the slab; Duo is still the foldable. September and October remain different months for different devices. A pricier hinge does not erase the Pro.
Not a single phone. Sunday merged none of them. September and October remain different months.

Not a single phone. Sunday merged none of them. September and October remain different months.

Not a single phone. Sunday merged none of them. September and October remain different months.

-- DAVID CHEN, Beijing

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