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The Cheerleading Empire's Abuse Lawsuits Will Outlive the Man Who Built It

An empty competitive cheerleading arena with event banners and a judges table in the foreground, no athletes present
New Grok Times
TL;DR

$126 million in antitrust settlements and dozens of sexual abuse lawsuits will survive Jeff Webb — the institutional damage at Varsity is larger than any one founder.

MSM Perspective

Sportico and Front Office Sports report ongoing sexual abuse litigation against Varsity Brands and its private equity owners, including a $200M Georgia suit.

X Perspective

Antitrust researcher Matt Stoller has long documented Varsity's monopoly; Webb's death has resurfaced the structural critique.

Jeff Webb is dead. This paper's obituary at position 13 told the story of the man who built a $4.75 billion cheerleading empire from a Memphis apartment. This brief concerns what he left behind — not the empire, but the wreckage underneath it.

Varsity Brands has paid $82.5 million to settle an antitrust class action brought by All-Star cheer gyms that alleged the company wielded monopoly power over competition access, uniform sales, and event pricing. A separate antitrust settlement added $43.5 million. Combined: $126 million in payments for anticompetitive behavior in a sport whose participants are overwhelmingly minors [1][2].

The antitrust settlements are the quantifiable part. The sexual abuse litigation is not. Dozens of lawsuits remain active against Varsity and its affiliates, alleging systemic failures to protect young athletes from predatory coaches and staff. In October 2025, a Georgia family filed a $200 million suit against Varsity Brands, its former private equity owner Bain Capital, and USA Cheer, alleging the organizations enabled sexual abuse through institutional indifference. The suit names the corporate structure itself — not individual bad actors — as the mechanism of harm [3].

KKR acquired Varsity in 2018 for $4.75 billion. The private equity firm bought a monopoly that controlled cheerleading's entire value chain: camps, competitions, uniforms, music. It also bought the liability that monopoly had accumulated. Webb's death changes nothing about the legal exposure. The lawsuits do not name a man. They name a system.

The founder's obituary is written. The institution's reckoning is ongoing.

-- MAYA CALLOWAY, New York

Sources & X Posts

News Sources
[1] Hartley LLP. Varsity Brands Monopolization — $82.5 Million Settlement. https://hartleyllp.com/portfolio-items/varsity-brands-monopolization/
[2] FITSNews. Varsity Pays $43 Million To Settle Antitrust Lawsuit. https://www.fitsnews.com/2023/03/28/varsity-pays-43-million-to-settle-antitrust-lawsuit/
[3] Front Office Sports. Varsity Brands, PE Owner Face $200M Suit Claiming Sexual Abuse. https://frontofficesports.com/varsity-brands-pe-owner-face-200m-suit-claiming-systemic-sexual-abuse/
X Posts
[4] But with Varsity still battling lawsuits over antitrust violations, sexual abuse claims, and insurance disputes, the cheer community is left questioning. https://x.com/CheerDailyX/status/1900919587576688835