NEW YORK -- Americans are projected to spend over $22 billion on Easter this year, with per-person spending averaging $177, as inflation drives up the cost of food, candy, and seasonal decorations [1].

The National Retail Federation's annual survey found that Easter spending has reached record levels, though analysts caution that the increase reflects higher prices rather than increased consumer generosity. Food costs, which make up the largest share of Easter spending, have risen sharply due to supply chain pressures and the ongoing Iran conflict's impact on global commodity markets [2].

Candy prices are up notably, with chocolate costs climbing as cocoa prices remain elevated from West African supply disruptions. Easter baskets, decorations, and greeting cards have also seen price increases, pushing the average household budget beyond previous records [3].

"Inflation is doing the heavy lifting here," said one retail analyst. "Families aren't buying more — they're paying more for the same items" [1].

The NRF's broader survey projected total Easter spending at $24.9 billion nationally, with per-person budgets reaching $195.59 [2].

Despite the sticker shock, consumer participation in Easter traditions remains strong. Approximately 75% of Americans plan to celebrate the holiday, with food, candy, and clothing the top spending categories. Easter falls on April 5 this year, giving retailers a full selling season before the holiday [3].

-- MAYA CALLOWAY, New York