TL;DR
Ryan Gosling's 'Project Hail Mary' dropped only 34 percent in its second weekend — the kind of hold that signals word-of-mouth, not marketing.
MSM Perspective
Box Office Mojo reported the numbers with standard comparison data.
X Perspective
X's film community called the 34% drop 'Interstellar numbers' — a second-week hold that suggests the audience is telling friends to go.
"Project Hail Mary," the Ryan Gosling-led adaptation of Andy Weir's novel, earned an estimated $38.4 million in its second weekend, a decline of only 34 percent from its $58.2 million opening. The hold is exceptional — comparable to "Interstellar" (39 percent drop) and significantly better than "Dune: Part Two" (44 percent). Cumulative domestic gross has reached $124 million. [1]
The hold suggests word-of-mouth, not marketing, is driving attendance. The audience is telling friends to go.
-- CAMILLE BEAUMONT, Los Angeles