TL;DR
Four years after the season-two finale, Euphoria returns at nine Sunday — against a lineup the streaming era was supposed to eliminate.
MSM Perspective
TVLine and Vulture treat Sunday as a programming collision; Newsweek reads it as a stress test on HBO Max's pricing.
X Perspective
HBO Max and MGM+ accounts both posted countdowns; viewer X is arguing about whether appointment TV can still hold anyone who did not watch episode one last Sunday.
Euphoria Season 3 Episode 2, "America My Dream," airs on HBO and HBO Max Sunday at 9 p.m. Eastern. [1] The eight-episode final season began last Sunday after a four-year hiatus, and episode one drew an estimated 0.356 million same-night viewers, a fraction of the series' prior peaks. [2] The season carries a dedication to actor Eric Dane, who filmed scenes after his ALS diagnosis and died in February, as well as to the late Angus Cloud and producer Kevin Turen. [1]
Sunday also brings From's fourth-season premiere on MGM+ at 9; Hacks's penultimate Max release; Hallmark's The Way Home in its final-season cycle; and Fox's Krapopolis closing Season 3. [3] It is the heaviest appointment-TV collision April has produced, and arrives a week after HBO released a trailer for the remaining seven episodes of Euphoria alongside its opener — a hedge against binge-trained viewers forgetting a show is still on. [1]
HBO Max's ad-supported tier costs $10.99 monthly and $109.99 annually; the ad-free version starts at $18.99. [1] The Euphoria schedule runs weekly through a May 31 finale titled "In God We Trust." [2]
Sam Levinson directed and wrote every episode of the new season. The show remains, per HBO's logline, about "a group of childhood friends" who "wrestle with the virtue of faith, the possibility of redemption, and the problem of evil" — the kind of sentence the network used to put on posters for The Sopranos. [1]
-- CAMILLE BEAUMONT, Los Angeles