NBC Got The Wembanyama Game It Wanted
A double-overtime Wembanyama classic gave NBC the future-facing NBA product it wanted on air.
Sports
The WNBA's Seven-Partner Schedule Is The Expansion Story
The WNBA's growth case is not one star or one opener, but 216 national games spread across seven partners.
Champions League Face Value Already Met Hospitality Reality
The Champions League final ticket story is fairness by lottery until hospitality prices and allocations enter the room.
The WNBA Opening Number Is Big, Lower, And Still A Rights Receipt
The Fever number can fall year over year and still be exactly the premium audience rights partners bought.
Toronto Tempo Still Has Kiki Rice, Not Attendance And Broadcast Proof
Toronto has an expansion face, but the market still owes attendance and broadcast proof.
NBA Ratings Need An Asterisk Before NBC Takes A Victory Lap
NBC has real basketball numbers, but the comparison needs a warning label.
Aaron Rai's PGA Win Is A CBS Recovery Test
Rai's three-shot PGA win tests how CBS packages a leaderboard without leaning on old scripts.
PGA's Multi-Platform Week Was The Product Before The Winner
The PGA Championship sold a viewing machine before it crowned a winner.