Minions Monsters Tops Weakest July Fourth Frame In Years
Trade papers call $36.4 million a soft landing while franchise-X shrugs that brand loyalty is dead, but both miss a holiday when America chose fireworks over multiplexes on the 250th birthday.
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Trade papers call $36.4 million a soft landing while franchise-X shrugs that brand loyalty is dead, but both miss a holiday when America chose fireworks over multiplexes on the 250th birthday.
Box office X celebrates a micro-budget miracle beating Bruce Lee's record while trades shrug at a curiosity, missing that the economics just rewrote the greenlight memo.
Exhibition X asks why June's record opener could not leave crumbs for July, while distribution analysts note the calendar did the eating.