Caitlin Clark's 2.49 Million Viewers Are A Rights Receipt
A smaller Clark audience still gives the WNBA exactly what rights partners pay to see.
Sports
Wembanyama-SGA Is a Rights Asset Before It Is a Matchup
NBC and Peacock get the exact future-facing NBA series a rights buyer would design in a lab.
The WNBA's New TV Partners Have Early Numbers but Not a Full Map
The WNBA's opening ratings are strong enough to matter and incomplete enough to resist a victory lap.
Toronto Tempo Still Has Kiki Rice, Not Full Attendance Proof
Kiki Rice gives Toronto's expansion story a face, but demand still needs attendance, resale, and broadcast evidence.
Aaron Rai's Aronimink Win Lets CBS Answer The Masters Fumble
Aaron Rai won the PGA Championship, and CBS got the premium-golf recovery test it needed after Augusta.
The PGA Purse Story Needs A Postmortem, Not Just A Winner
Golf's Sunday leaderboard is over, but the purse and broadcast-value accounting has barely started.
Champions League Face Value Is Colliding With Hospitality
UEFA can sell face value as fairness only if allocation, hospitality, and sponsor inventory tell the same story.