World Cup Tickets Buy a Visa Appointment, Not Entry
MSM files visa help and X sees border politics; FIFA PASS gives appointments, not admission.
Amara Okonkwo
Bureau: Lagos
World Cup Heat Fight Turns on 28C Versus 32C
MSM reports heat risk and X blames FIFA; the key receipt is whether 28C player guidance or FIFA's 32C trigger governs play.
World Cup Ratings Need a Method Label Before a Victory Lap
MSM sells record soccer audiences while X suspects hype; method labels decide whether the numbers become currency or smoke.
WNBA Schedule Turns Broadcast Scarcity Into Inventory
MSM sells a how-to-watch calendar while X hunts for star favoritism; the schedule shows how platforms ration attention and build demand.