VIBE's print return is not proof that magazines are back. Hip-Hop Wired reported a quarterly relaunch with a limited-edition June 2 print run sold through the Rolling Stone shop. [1]\n\nThe receipt is scarcity. A digital music brand is selling memory, object value and direct commerce, not simply nostalgia. That makes the relaunch a media-business story as much as a culture item. [1]

-- MAYA CALLOWAY, New York