Thunder Spurs Gives NBC a Measured Wembanyama Final
Wembanyama's Western final is no longer hype alone; NBC has a four-game audience print to sell.
Amara Okonkwo
Bureau: Lagos
Prime NBA Package Makes Streaming Paywall Normal Inventory
The NBA is treating Prime like ordinary playoff inventory and letting audience numbers settle the paywall fight.
Clark Economy Needs A Prime Receipt Beyond Viral Clips
Clark can still print broadcast attention; the question is whether Prime can convert it into a new-market number.
NASCAR Prime Debut Becomes A Measurement Fight
The Coca-Cola 600 can be 3.06 million viewers or 2.65 million, depending on which audience currency NASCAR uses.
IndyCar Beats NASCAR In Memorial Day Distribution Split
FOX's Indy 500 more than doubled Prime's Coca-Cola 600, making Memorial Day a distribution experiment with a clear ratings spread.
Prime Game Seven Tests NBA App Friction
The NBA treated Prime like premium inventory; now the question is whether a Game 7 audience accepts the streaming layer.
WNBA Opening Weekend Gives Clark Economy A Baseline
Clark discourse now has numbers: 2.49 million on ABC and an early 529,000 Prime benchmark for the WNBA platform test.