Sports Ratings Boom Needs Nielsen And Adobe Labels
The ratings boom is real only when each number names its measuring system.
Amara Okonkwo
Bureau: Lagos
NASCAR Prime Number Splits One Race Into Two Results
The same Coca-Cola 600 changes meaning when the Nielsen label changes.
Prime NBA Game Seven Tests The Streaming Yardstick
An exclusive Game 7 asks whether Prime should be judged against cable or broadcast.
WNBA Receipts Split Audience Claims Across Three Platforms
NBC, ION, and Prime receipts should not be merged into one number.
Softball Records Put ESPN's June Inventory On Trial
Record super-regionals make the WCWS schedule a June rights test.
UFL Audience Spike Rides An Indy Lead Out
Spring football's best number looks like schedule engineering.
Lacrosse Gives Women's Championships A Record Receipt
The women's final hit a record while the men's number supplied a benchmark.