NASCAR Prime Race Splits Into Two Audience Results
Prime's Coca-Cola 600 was up 12 percent by one Nielsen method and nearly flat by another, making measurement the story.
Sports
WNBA Receipts Split Across NBC, ION, And Prime
The WNBA ratings story now has three platforms, three measurement surfaces, and no single boom number.
Softball Records Put The WCWS On ESPN's Inventory Trial
Record super-regional softball audiences make the Women's College World Series a June programming test for ESPN.
Lacrosse Prints Two Championship Audience Receipts
Men's lacrosse drew its best title-game audience since 2007 while the women's title game set a record.
Prime NBA Game 7 Still Needs Final Audience Receipt
SBJ said the Spurs-Thunder Game 7 number was still pending, so the missing receipt is the sports story.
Prime's Earlier NBA Game Seven Splits The Streaming Yardstick
Prime's earlier 6.53 million Game 7 gives the baseline before the missing Spurs-Thunder print.
UFL's Indy Lead-Out Gives Spring Football Its Biggest Number
UFL's 1.59 million FOX audience came from an Indy 500 lead-out, while a playoff move showed facility limits.
The Coca-Cola 600 Peak Moves By Measurement Method
Prime's NASCAR peak came at different hours depending on whether Nielsen used Big Data plus Panel or panel-only.
NBC's WNBA Return Makes Adobe A Ratings Label
NBC's WNBA number joins Nielsen linear and Adobe streaming, so the measurement label must travel with the claim.