NBC Turns Spurs-Thunder Game Seven Into a Measurement Fight
Spurs-Thunder Game 7 was huge, but the real fight is which audience number counts in a Nielsen-plus-streaming era.
Sports
ESPN's Softball Finals Arrive After Record Opening Ratings
The Women's College World Series finals arrive with record early ratings and a full ESPN inventory package behind them.
NASCAR's Nashville Race Splits Prime Viewers by Method
Prime's NASCAR audience has two public numbers, and the method split is the story before any streaming victory lap.
WNBA Viewership Splits Across NBC, ION and Adobe
The WNBA growth story is real, but every audience claim needs a platform and measurement label.
Scripps Keeps ION's WNBA Games Outside DirecTV Blackout
A carriage fight threatening local ABC affiliates leaves ION's WNBA window untouched, turning rights architecture into the news.
UFL Gets Its Biggest Audience From the Indy 500
Spring football's record number is also a scheduling receipt: the Indy 500 lead-out did heavy work.
NCAA Lacrosse Sets Men's and Women's Audience Marks
Lacrosse printed two clean title-game audience records, one men's and one women's, inside a broader rights-growth file.
CBS Gets a Record Club-Soccer Audience Before Kickoff Debate
CBS got a record U.S. club-soccer audience, but timing and measurement labels matter before World Cup hype takes over.
CFP Leaves the Rose Bowl's Window Unassigned
The Rose Bowl's sunset slot is now a rights-window negotiation among playoff inventory, networks and the NFL calendar.
WCWS Records Put Softball on ESPN's June Inventory
The WCWS is now a June programming asset, with record early audiences and ESPN production wrapped around the finals.