Thunder-Spurs Turns NBC's Wembanyama Run Into A Measurement Story
NBC finally has Wembanyama numbers, but the methodology matters as much as the rating.
Amara Okonkwo
Bureau: Lagos
NASCAR's Prime Number Is Really A Nielsen Methodology Fight
The same race tells different stories depending on which audience method counts.
Clark's WNBA Economy Has Broadcast Exposure Before It Has A Prime Receipt
Clark has national windows and ABC numbers, but Prime still owes the harder proof.
Prime's NBA App Win Still Leaves The Paywall Argument Unresolved
Prime has usage numbers, but not the drop-off and friction numbers fans complain about.
NBA's Record Season Is Also A Fragmentation Baseline
The NBA can show huge reach while fans still complain about scattered viewing.
WNBA's National Window Count Is Bigger Than The Clark Argument
Clark matters, but the league's expanded national schedule is now its own product.
Sports Audience Numbers Now Need Methodology Labels
Nielsen, Adobe, Big Data, and panel-only figures cannot be treated as the same number.
Prime Play-In Usage Still Needs A Churn Number
Prime has reach and minutes, but not a number for fans who gave up at the gate.